NANI’S GELATO
OVERVIEW
Nani's Gelato, the cherished local gelato ice cream shop, has successfully captured the hearts of the community with its popular weekly rotating menu, providing an element of surprise to each visitor. However, despite its widespread popularity, a noticeable gap persists between the community and the shop, hindering the establishment of a more profound connection and an increase in their sales.
In the redesign journey of the Nani's Gelato’s website, our approach is not just a mere technical upgrade but a deliberate and captivating storytelling endeavour.
I crafted and led the end-to-end web user experience and interaction design from user flows and prototyping to producing engaging animations.
Role
UX/UI Lead
Re-design, Visual Design, Interaction Design, Prototyping, User Flows, Branding and Research.
Timeline
3 Months +
NANI’S GELATO’S CURRENT WEBSITE
From a gelato shop to a captivating storytelling endeavour across generations
CONTEXT
An opportunity to DESIGN A digital ode to the legacy of Nani's Gelato
We understand that the heart of Nani's lies in the word 'Nani,' which, in several South Asian languages, translates to grandmother. This term doesn't just signify family ties; it encapsulates the very essence of Nanis' mission. Our website redesign initiative embarks on a journey that starts right where the story began—with the profound meaning of 'Nani.'
Our paramount goal is to seamlessly blend modernity with the rich tapestry of Nanis' history. The redesigned website is envisioned as an immersive experience that not only showcases the delectable gelato offerings but also preserves and honors the meaningful history of the place.
It all started with the word ‘Nani’
PROBLEM
An evident gap between the consumers and the shop
A major contributing factor to the gap between the consumers and the shop is is the absence of a robust online presence, particularly on the Nani’s website, where the brand and its dynamic offerings are not adequately showcased. Currently, patrons must navigate to Nanis' Instagram stories to unveil the weekly flavors, creating a disconnect between the community and the shop's evolving menu.
Consumers are not aware of the new rotating flavors that Nani’s Gelato offers every two weeks as their website is not utilized for branding or marketing the products.
Consumers have to visit the store to know what pint flavors are being offered.
Consumers are unaware of the store’s seasonal products such as the soft serve and the ice cream cookie sandwich.
THE CHALLENGE
To address the problems we had to start with the ‘how’
How do we design an exciting storytelling website that embraces the history of the shop?
How do we increase the visitors' engagement with the shop and it's products?
How do we showcase the products in an exciting and appealing way to the consumers?
THE redesign
When redesigning the website, there were three main objectives
RE-DESIGNING THE INTERFACE
Design an immersive experience that not only showcases the delectable gelato offerings but also preserves and honors the meaningful history of the place.
Showcase Nani’s Gelato’s products in a modern and innovative way to increase the consumer’s engagement with the store resulting in an increase in their sales.
Increase the visibility of the store’s seasonal offers, flavors, and products by redesigning the website to be experiential and engaging.
FINAL DESIGN
Understanding the business’ needs as well as analyzing the consumer behaviour through conducting research/interviews can significantly shape the redesign.
Takeaways
It is essential to communicate to the client the main pain points for consumers and where the gap is as they can contribute to the redesign.
A redesign does not have to mean completely changing the identity of the brand, it can be quite powerful to embrace the history of the brand and use it to in the redesign.